Sunday, June 1, 2008

How to get your site/blog referenced by Google (and other search engine)

I've seen a log of people asking themselves, why their blog/site is not yet referenced by a search engine. So here's a little little of the things you can do.

Basically what you need to do is to tell the search engine that you exist, because Internet is HUGE, and there's site popping everywhere every seconds, and they have no way to actually know that you exist (and want to be found).

First if you're using a blog, and specifically your Blogger blog, there's a few settings you need to tweak.

  • Go to your Dashboard and then Settings > Basic.
  • Make sure your setting look like mine, especially for "Add your blog to our listings?" as well as "Let search engines find your blog?"

Blogger Settings

Now, the following instruction are true for ANY kind of website, not just a blog.

Getting referenced by Google :

  • Go here and fill the form.
  • It's done... nothing more to do.

Now that we've done Google, which we can say is probably the most used search engine theses days, it doesn't hurt to get also referenced by other search engine.

Getting referenced by Yahoo

  • First thing you can do is check if they already know about your site : Yahoo SiteExplorer
  • Go here, and fill the form just like for Google.
  • Tada... it's done

Getting Referenced by LiveSearch

Now with those three, you've got the most commonly used search engine. Well this is partially true. I should say you have covered the most commonly used search engine in the Western world. If you want to toss some more change to have you site visited by Chinese citizen, use the following :

While you're at it you can get your site referenced by Indian search engine :

Now this time I think we are in good shape, and got most of the world covered. That being said, although those search engine are the most used ones, they are still general purpose search engine. If your site/blog is targeting a very specific audience, then you might want to get referenced in specialized search engine.

Also there's something you need to keep in mind, is that there's no better search engine than 'Word to Mouth' ... so try to have people talk/link to your site.

Finally if your site is a commercial one, or you REALLY want to get some traffic, then you might want to invest into Paid search advertising. There's a good article here about it. Most of the search engine above offer such kind of services.