In a
previous article I explained why it is important to monitor your website statistics. Now that we know why, let's talk about how to do it, and what to use.
Basically there's two types of statistics tools. The first kind are third party tools for which you need to include a piece of code in all your web pages, the second kind is the tools provided by your webhost.
On site Tools:
Let's talk about the second one, which is to me the best, and easiest to use. Theses tools are provided by your webhost, and generally rely on the webserver logs to provide you those statistics. Why are these better than third party scripts ? For at least two reasons. First of all they are damn easy to use for you as it's usually your provider who install it for you, so you don't really have anything to do ;). Then these tools really on the server logs (which are usually generated no matter what you do), so there's no overheap, it doesn't affect you page loading time.
Now which one to pick ? If you're using the one provided by your webhost, it's not much of a choice. Now it you have a dedicated serve, there's one popular stat tool that I like to use, which is AWstats. It free, and provide a good vision of your traffic. A lot exists but you have to pick oen ... so that's my choice.
Although these on-site tools are good, they do have drawbacks? To me their main advantage (beeing provided by your webhost) is also a serious drawback, because if you don't have a website of your own, if you have a blog on blogspot for instance, that kind of tools is not an option for you. You cannot ask Google to kindly provide you such a tool. That what leads us to the second type of tools, Third party tools.
Third Party tools:These are scripts, or piece of code that you insert into your pages code that will be called each time someone access one of your pages. They are usually very simple to install, and most of them provide you a ready to cut&paste code to insert in your pages. To check those stats you need to go on the third party tool website to consult them.
The obvious drawback to me is, whenever someone access your pages, it'll contact another webserver to retrieve a piece of code to execute. Although it may seems quite normal, this has a cost as some of these stat tools are pretty heavy and slow. Another drawback is that they usually ask/force you to have a logo on your site. Some people may not like it.
That beeing said they provide a good (if not the only one) alternative to the onsite stats. Which one to pick then, because there's a plethore of sites that which to offer you (or not, because not all of them are free) statistics. I personnaly rely mainly on two,
Histats and
Google analytics. There's a lot more and a simple search on Google can give you a huge list. When i was looking for tools for myself I stumbled on
this list which might be of some help if you don't like those two. Personnaly I find them reliable and provide me enough informations. And i almost forgot, both of them are free, and you are not forced to add a logo , Google analytics doesn't even have one, whereas Histats propose you to add it to your site (but do not force it).
Some may wonder why use two ? Simply because it's always good to be able to put some perspective and compare results when it is a third party that gives you important informations.
RSS StatsWe've talked about webpages statistics but we must not forget about the RSS stats, because after all, this is a very popular way to follow what's happening on a website. And if you do have a RSS feed, you might want to know how many people a following you feed. I recommand feedburner. No only does it provide a good RSS with a lot of tweaking options, but it also gives some nice statistics :
Buttons statsAnother way to get stats, although less direct and general, is all those buttons and script that you can use on your site like the
bookmarking tools also generally provide you some statistics on top of their main service.
Now with you're ready to have some good stats about what's happening on your website. As usual if something's missing or just want to add something, feel free to do so.